Functions and semantics of parcelled construction in the language of advertisement
Автор: Maryshova Marina
Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu
Рубрика: Современная теория языка
Статья в выпуске: 6 (70), 2012 года.
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There are considered the main functions of parcelling in the language of advertisement, as well as the influence of different structures on the semantics of parcelled advertising texts. The main conclusion is that the pragmatic orientation of parceling at the spoken language helps to realize the main function of any advertising text - influence
Graphic design, sign, nominative style, pragmatic function, advertising message, syntax, parcelled constructions
Короткий адрес: https://sciup.org/148165193
IDR: 148165193
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