The cognitive metaphor functions in polycode message (evidence from political comics)

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The article deals with the functions of cognitive metaphors in verbal and non-verbal semiotic systems. The author of the article analyses specific methods of different type metaphor formation and realization in political video-verbal communication.

Polycode message, comics, cognitive metaphor, lingua-visual metaphor, conceptual system, mentalforms

Короткий адрес: https://sciup.org/147153796

IDR: 147153796

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