Functional role of advertisement in the process of axio-logical orientations of the youth formation: sociological aspect

Автор: Uraleva E.E.

Журнал: Регионология @regionsar

Рубрика: Социология региона

Статья в выпуске: 3 (68), 2009 года.

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ta of sociological research devoted to the issues of advertisement influence on the formation of valuables of the youth are analysed in the article. The conclusion on the necessity of treating educational function of the advertisement as the priority one is made. Possible ways for advertisement application in this direction are offered.

Youth, advertisement, social norms, social valuables, patriotism, family valuables, healthy way of living

Короткий адрес: https://sciup.org/147221081

IDR: 147221081

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