The functional aspect of the text in the register of advertising
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The paper focuses on the all important problem of the basic function of advertising. The author argues that a distinction should be drawn between the concepts of function and purport. The function of impact realized in the register under consideration presupposes methodology based on the three levels of analyses; it serves as a reliable foundation for describing the message of the advertising text.
Functional style, advertising, mass media
Короткий адрес: https://sciup.org/14899949
IDR: 14899949
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