The function of authorial earthenware toy in the socio-cultural environment of Samara

The paper contains a detailed analysis of the function of authorial earthenware toy in the modern cultural environment of Samara. The article focuses on the social functions of earthenware toy, the specificity of its artistic images, their transformations in the urban cultural environment. The creative work of Samara masters of toy-making is viewed as an integral phenomenon, preserving and developing the cultural-historical and artistic-stylish tradition of folk crafts.