The functioning of the tabloid discourse: a typical message to the reader

The article discusses the tabloid discourse of print media. Studied the largest printed publication of Buryatia: “Информ Полис” end “Номер один” (2016-2017). In work the analysis of the message. This message is given to the reader as a result of reading and viewing the first page of the newspaper. The newspaper “Номер один” has a high conflict background announcements. From room to room in a shared semantic model of the message does not change. Most often, this message has the following contents: “to Live in Buryatia uncomfortable”. The glossy cover of the newspaper “Информ Полис” more diverse. The rooms in 2017 dominated by two models: 1) overwhelming the main announcement (this announcement creates a standard message to the audience); 2) “equal” the influence of the main and minor announcements.