Gastronomic identity as a tool to promote a tourism destination

The study is focused on the promoting tourism destination through the example of Rostov region. The research topic is relevant because today the tourism destination is the main element of the tourism system. The tourism destination acts as one of the most important components in the tourism system due to the fact that the tourism destinations themselves and their style are attractive to travelers, motivate the visit, and thus activate the entire tourism system. The hypothesis of scientific research suggests the possibility of activating the promotion of the tourism destination of Rostov region through its gastronomic identity. The theoretical and methodological basis of the study is a systematic approach to the studying gastronomic identity as a tool to promote a tourism destination. The article uses on-line survey to study the respondents’ preferences in choosing tours in Rostov region. The work uses scientific works of scientists and specialists in the field of gastronomic identity in the market of tourist services...