Gastronomic branding as innovative tool of tourism destinations promotion
Автор: Khoreva L.V., Trabskaya U.G., Zelenskaya E.M.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Методология и инструментарий управления
Статья в выпуске: 6 (96), 2015 года.
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The aim of this particular article is to study gastronomic branding as innovative technology of destination promotion on international tourist market. The questions of interrelation between gastronomy and tourism, role of gastronomy in tourist motivation, innovative approaches to gastronomic branding of destinations are examined. Classification of gastronomic brands according to level of goods export is presented; the influence of gastronomic branding on the entire destination brand is analyzed.
Gastronomic branding, tourism, innovation
Короткий адрес: https://sciup.org/14875590
IDR: 14875590
