Gender approach in marketing

The essence of market segmentation is to structure customer groups, and to find those that have a high level of sales for the company, and depends on the selected segmentation criteria: the company can be divided into large segments or to find a profitable niche to gradually capture the market share. The main goals and objectives of market segmentation is customer satisfaction, enhance product competitiveness, optimization of resources and focus on profitable and fastest-growing market segments. This article provides information about the process of market segmentation based on new factors using a gender approach.