The genesis of the categorical structure "competitiveness of goods"

Автор: Garifova L.F.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 1 (47), 2019 года.

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The article presents an analysis of alternative approaches to the content of the categorical design “product competitiveness”. Based on a comparative analysis of various approaches to the interpretation of the content and factors of competitiveness of the goods, it was concluded that the ability of a product is a relative characteristic reflecting its ability to compete with other similar products in certain markets

Product competitiveness, product competitiveness factors, product competitiveness indicators, evolution of ideas, level of competitiveness

Короткий адрес: https://sciup.org/170181142

IDR: 170181142   |   DOI: 10.24411/2411-0450-2018-10299

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