The genesis of the development of transmedia projects

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The article is devoted to the study of a new phenomenon - transmedia projects. The reasons for the emergence of this direction are revealed. The main approaches to the definition of a transmedia project are proposed, the essential features that characterize the content side of this phenomenon, as well as the main directions and scenarios for their development. Examples of successful transmedia projects are given.

Media, transmedia project, story creation, story promotion, internet communications, character, transmedia, communications

Короткий адрес: https://sciup.org/170193168

IDR: 170193168

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