Gestalt-laws marketing as effective mechanism of perception

In this article the basic theoretical aspects of the effectiveness of Gestalt laws. On the basis of the findings by the received data on the effectiveness of Gestalt laws in the course of economic activity, particularly in the practice of marketing. The brief analysis of the experience of the French company Danone in the application of Gestalt laws in the marketing activities of the company. It denotes the possibility and expediency of application of the practice in the marketing activity of modern Russian organizations.