Guy Debord, Giorgio Agamben: dialectics of conflicts between "naked life" and "society of the performance"

The paper reviews some aspects of inter-conceptual game within the framework of comparative analysis of the works by Giorgio Agamben and Guy Debord. The article considers the entry of zoe, i. e. the fact of «na-ked» life into the sphere of politicization, the state, replacement of primitive factors influencing the subject with complex, conceptual factors in order to obtain new ways of manipulating the sacral life of this subject. The methods of flirting with a person who is fully integrated into the management system are considered. It postulates the destruction of sacred foundations, the significance of everyday life, contemplation of the world and their replacement by mechanical movement-living and hedonistic absorption of material values. The prevalence of the image of a thing or event over the thing or event itself is emphasized. Culture is positioned as a connecting link that supports the connection between tradition and renewal, «naked» sacral life and pragmatic, manipulative trends. The method of coexistence of the system and the individual is understood as a deliberate game.