Hybrid Business Process Management Architectures Based on the Integration of Global Standards and Best Practices in the Telecommunications Industry

The article is devoted to the development and analysis of modern business process management methods in a telecommunications company based on the integration of international standards (eTOM, ITIL, BPMN) and best practices. A comparative analysis of effective models and algorithms for formalization and optimization of processes in the context of digital transformation and decentralization of management has been carried out. Special attention is paid to the design of a hybrid business process architecture that includes a corporate marketplace of solutions and digital monitoring methods that accelerate innovation and knowledge exchange between departments. A step-by-step methodology for integrating standards is proposed to increase the adaptability and reliability of organizational processes, reduce transformation costs, and develop a corporate knowledge base that supports management decision-making and self-learning. The results obtained are focused on practical application in the digital ecosystems of the telecommunications industry.