Main characters of modern film industry in the context of identification models of the youth: problems of perception and education

The article analyses the identification models that are relevant for young people and are used in the modern foreign film industry. In the course of typologizing the characters of the modern mass film industry and analyzing their influence on the formation of identification models popular among young people. The authors discover the origins of values, behavioural models of modern youth, determine guidelines for interacting with the younger generation and developing educational strategies.