Glam-capitalism of the XXI century

Annotation Modern society, the consumer society, can be characterized not only by the fact that consumption is statistically and functionally more powerful than production, but also by saving the main productive force. Economic trends of the late XX - early XXI century. considers as the emergence of a supernova economy - glam-capitalism, which is characterized by the transformation of glamor from the style of life and the aesthetic form into the logic of production of goods, the creation of organizational structures, operations in financial markets.