Urban arch as a art projecting and symbolic practice: to question about creative urban environment

The article provides a look at the arch as a cultural reality and a significant element of the communicative environment of the modern city. The question of the need to transform the architectonic culture of Samara is raised. According to the author, it is necessary to develop and implement social and cultural project with the aim of filling the arched spaces typical houses visual images, contributing to the diversity of the everyday urban environment. The city must become a harmonious environment for all its inhabitants.