Influence grammar: an «Infinitive temperature» in poetical, advertising and PR-texts
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In this article we described latent modes of the influence on a recipient in the advertising and PR-texts, that use linguistic techniques of the poetical texts. Use of infinitive constructions as the mode of the growth of loyalty to a text is perceived.
Modern poetical, рекламные и pr-тексты, advertising and pr-texts, readability, loyalty, infinitive constructions
Короткий адрес: https://sciup.org/148101318
IDR: 148101318
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