Population competence in the reproduction issues, or family planning "in Russian way"

Some research results of the population reproductive potential (on the example of the Vologda region): population information awareness level on the issues related to reproduction and contraception, abortion, spread and structure of the contraceptive methods and means use, the reasons for the refusal of their application are given in the article. The main directions of work on raising the population information awareness on the issues of reproduction, formation of health-behavior fundamentals and population contraceptive culture are substantiated and offered.