«Грюнигианская парадигма»: благие намерения и суровая реальность

«Грюнигианская парадигма»: благие намерения и суровая реальность

Автор: Пономарев Н.Ф.

Журнал: Ars Administrandi. Искусство управления @ars-administrandi

Рубрика: Теории политики, экономики и управления

Статья в выпуске: 3, 2013 года.

Бесплатный доступ

В статье рассматривается сущность «двусторонней симметричной модели» связей с общественностью, предложенной Дж. Грюнигом. Особое внимание уделено теоретической критике этой модели, а также прагматическим факторам, которые определяют ее неосуществимость в стратегических коммуникациях. Автор делает вывод о том, что модель Грюнига теоретически невозможна и практически неосуществима.

"модель высшего мастерства", диалог, связи с общественностью, нарративизация, визуальная риторика, спин

Короткий адрес: https://sciup.org/147204084

IDR: 147204084

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