Characteristics of the Korean cosmetics store "Koko", goals and objectives of its promotion by means of communication with the public

Автор: Peremyshev I.A.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 5 (47), 2019 года.

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Today, retail and wholesale trade is successfully operating. Currently, the company is focused on Digital-technology, where new product markets will be opened. The organizational structure of the company is linear-functional. This structure allows you to evenly distribute the functions and responsibilities of participants in the process. In this structure, the discussion and solution of operational tasks are carried out in the units themselves and only strategic decisions are made by management.

Positioning, reputation, online promotion, online communications, content plan

Короткий адрес: https://sciup.org/140274605

IDR: 140274605

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