Characteristic of consumer behavior model on the basis of satisfaction, loyalty and relationship to the information received from the enterprise

This article is devoted to the consideration of the model of consumer behavior based on the following criteria: degree of satisfaction from a purchase, the presence of repeat purchases and the attitude of consumers to information received from the enterprise. The reasons for customers of enterprises refer to a particular type of consumer behavior are described, as well as ways to interact with consumers of each type of this model of behavior are proposed.