Hard discounter as a promising retail format

The article discusses the development and popularization of retail formats in different economic periods. The author notes the dependence of the growth of indicators of a particular trading format on market conditions. The paper provides data according to which the hard discounter format is becoming promising today: the share of this format in the total number of outlets is increasing, there is an increase in the average receipt and the frequency of visits by customers. The author gives the basic principles of the operation of stores of this format, draws attention to further prospects and interest in hard discounters not only from consumers, but also from brands.