Artistic and multimedia representation in the reflection of images of heritage and historical memory in the urban cultural environment

The article examines the methodological aspects of the typology of images of the reflected cultural heritage and their reflection in historical memory in the process of artistic and multimedia representation of images of the reflected heritage and historical memory, which is based on the associative specification of city images. Special attention is paid to the process of forming images from prototypes; forms, techniques and methods of polyartistic and multimedia representation of images. Examples from the practice of popularizing the historical and cultural heritage of Siberia are given.