Art crafts of Dagestan: searching for brands

Today, it is becoming relevant for the state and regional structures of the North Caucasus to create a competitive image of the territories, the cultural space of which is segmented into the traditional type of North Caucasian culture (and Islamic culture close to it in its value system), Russian national culture, "Soviet" culture and modern western mass culture. Dagestan, which has more than 6 thousand cultural heritage sites, has a special place in this process. The republic leads in the number of unique centers of traditional folk arts and crafts, such as the Tabasaran center of carpet weaving, Kubachi jewelry making, Balkhar craftsmanship, and Untsukul wood inlays. And their products are in great demand in the country and in the world. The task of the republic and the Russian Federation is that the products of the "country of national craftsmanship" become the hallmark of Dagestan’s brand.