Artistic forms in modern advertisements. Creativity and technologies

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There is analyzed the advertising image (from the artistic point of view), as well as collaboration of a creative idea and technologies in realization of advertisement. There is substantiated that the aesthetic content of advertisement in the modern conditions depends on the innovational media technologies, which become the only way of keeping consumers attention in the conditions of tough media competition.

Modern advertisement, advertising image, artistic forms in advertisement, techniques and technologies in advertisement

Короткий адрес: https://sciup.org/148165293

IDR: 148165293

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