Artistic forms in modern advertisements. Creativity and technologies
Автор: Efremova Elena
Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu
Рубрика: Искусствознание
Статья в выпуске: 9 (73), 2012 года.
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There is analyzed the advertising image (from the artistic point of view), as well as collaboration of a creative idea and technologies in realization of advertisement. There is substantiated that the aesthetic content of advertisement in the modern conditions depends on the innovational media technologies, which become the only way of keeping consumers attention in the conditions of tough media competition.
Modern advertisement, advertising image, artistic forms in advertisement, techniques and technologies in advertisement
Короткий адрес: https://sciup.org/148165293
IDR: 148165293