Art museum in the social network «Odnoklassntki»: perspectives of development

The article considers the perspectives for the development of the art museums in the social network «Odnoklassniki». The research is aimed at the analysis of the opportunities that social networks provide for the museum content popularization, interaction with the audience, and new visitors' attraction. The article reviews the current condition of this social network use by the museums, describes successful practices and identifies the key factors infleuncing the effectiveness of their presence on the platform. Special attention is paid to the potential areas of development.