ICO as an innovation way to financing of startup-projects

Appearance and further development of innovation and actual method of financing startup-projects - ICO is regarded in the article. Small comparative analysis of two forms attraction investments of classic venture capital and innovation financial instrument ICO is held in the startup-projects. Conclusion is made about further perspective of ICO, undiminished and increasing interest to it, and also about gradual formation of crypto investors’ professional community in connection with more strict regulation of ICO market by many states.