Idea - as the main purpose of the strategy in the enterprise

The article discusses the problems of developing and implementing a strategy. Studying the activities of any enterprise, they consider not only the external environment, but also the internal one. After all, in order to build a strategy, it is necessary to determine what and how the enterprise should not do, what is more important and what is less in the implementation of its activities. A well-built strategy provides for a good result, and this in turn creates a stable competitive advantage.