Identity of modern woman

Introduction. The problem of the psychological characteristics of the identity of a woman is discussed. The modern woman plays a significant role in the sociopolitical, economic, and social life of the country, makes a significant contribution to the upbringing of children in the family, and pays considerable attention to building its life trajectory and professional career. Cognitive activity, ambitiousness, autonomy, independence, striving for achievements - these and other qualities, in the patriarchal environment unacceptable for women, are becoming quite common today in the behavioral manifestations of women. The social roles of women today are undergoing significant changes, therefore issues related to women’s identity have recently been among the most discussed in society and science. The basic mechanisms for the formation of women’s identity within the framework of gender socialization are being comprehended. Materials and Methods. The cultural-historical and personal-activity approaches are considered as the theoretical and methodological strategy of the research, the female sample is the object of the research. The psychological features of the identity of modern women of different ages and the status of mainly small provincial cities of Russia are highlighted. Results. The results of an empirical study of a female sample of identity features of women living in the province are proposed. Discussion and Conclusion. The proposed provisions and conclusions create prerequisites for further study and understanding of the phenomenon of female identity in the methodological, substantive, procedural, and organizational plans.