Identity in digital transformation: theoretical and methodological focus

The article presents an attempt to philosophically comprehend the phenomenon of identity in the context of the realities of modern digital transformation. It is substantiated that the entry of mankind into a new stage of civilizational development is accompanied by global socio-cultural changes that have affected all aspects of human existence, and unprecedented progress in the field of information and communication technologies has led to digital transformation, which has a powerful impact on society, culture, person and their identity. A brief historical and philosophical digression into the history of the identity issue development is presented. The conclusion is made about the influence of the historical and cultural and socio-cultural context on philosophical ideas about identity. The author concludes that at different stages of historical development, identity is perceived through the prism of the categories “individualVcoNective” and “identityVdifference”. It is shown that in the conditions of information modernity, identity is interpreted mainly within the framework of the postmodern philosophical paradigm based on the concepts of “individual” and “difference”.