Ideology in the information society: anachronism or still a necessity?

Ideology has existed since ancient times. Its role increases with the emergence of a state. For rulers, ideology was one of the most important and effective tools in managing society and achieving their goals. With the change of a ruler ideology could change as well but its significance did not change at all, and sometimes even increased. Ideology is more tangible in authoritarian and totalitarian communities, from small social groups to large communities and nations. The emergence of modern means of communication (Internet, mobile phones, etc.) has provided each individual with the opportunity to receive, store and transmit information bypassing various subjects (authorities, politicians, parties, etc.) that impose certain perception of the world. A person has become more independent and free. However, ideology has not disappeared, and it is still demanded and necessary.