Ideology: operationalization of the concept and analytical model development (part II)

The article examines the value basis of ideological concepts as a problematic field of empirical researches. It presents a coordinate system for analyzing the basic structure of value concepts. The feasibility and appropriateness of qualitative and quantitative assessments of ideological phenomena are analyzed at each of the previously identified three levels of ideology functioning: theoretical, political programs level and mass perception. The authors indicate initial problems in reconstructing the value orientations of ideological texts. Examples of qualitative and quantitative methods combination to analyze data characterizing individual value perceptions as a result of their internalization are given. Furthermore, it outlines directions for investigating key ideological values in the context of philosophical reflection or political practice, through policy documents, political speeches, decision-making processes, as well as through the analysis of public opinion regarding value conflicts typical of the political sphere.