Millennials and centennials: the new mentality of the Russian youth

This article attempts to give a preliminary analysis of the new generations of Russian youth on the base of marketing surveys of well-known Russian companies. It defines the main and most important features of the last two generations. The author identified prospects of their integration into the socio-economic structure of the Russian society. Particular attention is paid to the preliminary assessment of adaptive opportunities for youth. The author defines some qualitative differences between these new generations of young people and constructs their collective portrait.