The image of the Kazan National Research Technical University N.A. A. N. Tupolev-KAI in social networking «VKontakte» and «Instagram»

Higher education today is a highly competitive environment, where Internet is required to use as a part of promotion to attract students. Studying the preferences of applicants confirms the importance of working on brand, image and business reputation. KNRTU-KAI uses social media to achieve these goals.