Image of the company as an employer in the labor market

The article considers the relevance of the company's image in the modern world. A list of external and internal factors affecting the organization. Were also listed the main components of competitive advantage in the labor market, which in turn are aimed at ensuring a positive image. The article has been deciphered the slang concepts used in organizations: "image of the head", "forge personnel", "entrance yard", "magnet", "juicers".