Image management as a tool promotion of a tourist enterprise

This article says that the formation of a good image and reputation of a tourist enterprise contributes to attracting customers and partners. In conditions of high competition, when many companies in the tourism sector offer similar services, an important component of the successful promotion of an enterprise is its positive image and reputation. In this regard, image management measures are relevant, contributing to reducing the risk of loss of the reputation of a tourist enterprise and strengthening its market positions.