The image of the municipal service: a mechanism for attracting young people in conditions of low unemployment

This scientific article examines the image of the municipal service as a key element of marketing policy, emphasizing the shortage of personnel and the need to reform methods of attracting young people. A comprehensive approach is proposed, including mentoring and active marketing campaigns, to increase the prestige of the profession and create a positive image of the municipal service among young people. Recommendations are given on how to create a roadmap for the implementation of these initiatives.