Image of science in the post-non-classical rationality era

The article is devoted to some aspects of understanding the image of science and scientific communication and philosophy, as well as a science in the era of post-non-classical rationality. Selected positions of scientific methodologists, policy makers and philosophers representing the missions of scientific knowledge and science communication are presented. Attention is drawn to the development trends characteristic of the post-non-classical rationality era, associated with the creation of a specific image of scientific knowledge. There is a tendency to differentiate the academic content of science communication proper from content oriented towards pseudoscientific opportunities for the reputational transmission of information. It is emphasized that the mass and fake nature of scientific communication actualizes image and branding tasks in the interaction of science and everyday life. Personalization and a move away from the masses are identified as promising trends in science communication and philosophy in the digital age.