University image: Buryat and Irkutsk universities in regional internet mass-media

Here is a systematization of regional internet mass media information about Buryat and Irkutsk universities from the point of view of «university’s image». The article describes main components and factors which forms university’s image. Materials of such mass-media as «Baikal Daily», “Baikal Media Consulting”, “Baikal Info”, “Irkutsk Media” and others were analyzed. 52,7% of Buryatia news have social importance, 40% are newsbreaks. Corresponding figures in Irkutsk are 50,7% и 60,6%. Most materials are devoted to Buryat State University (19 articles from 55) and Irkutsk State technical university (15 articles from 71). Analysis shows efficiency of image policy of universities, the need of cooperation between university’s administration and mass media.