Immersive advertising in the digital age

The development of social media and immersive technologies in the 21st century has led to a shift in the understanding of advertising. A modern person learns intelligent mobile devices very quickly and can create advertisements on the Internet without assistance. In terms of advertising, virtual reality technologies allow people to watch, order, play, save time, and even control what they want from the comfort of their homes. The article examines the causes of the emergence and development of immersive advertising, as well as discusses its characteristics and the dynamics of virtual commodity markets, and provides recommendations on how to make users quasi-brand ambassadors so that they can help advertising content reach as large an audience as possible. It is also emphasized that virtual reality is a more complex technology with a higher barrier to entry than augmented reality, and there is a general lack of information describing the experience of the lifecycle of such advertising, from initial planning to the deployment of a virtual product. In addition, to increase reach, it is extremely important for a brand to be able to create immersive advertising that can be accessed by every user from a smartphone and does not require expensive equipment to display it.