The imperative form of the verb as a tool to create a language game in an advertising text: linguo-didactic aspect

The article is devoted to the linguodidactic description of imperative verb forms that serve as a tool for creating a language game in an advertising text. The work provides vivid examples from the advertising space containing imperative mood verbs and representing a language game. Changes in direct values, as well as the transformation of familiar memorized constructions, can cause difficulties for a foreign student to decode the information received. The article discusses the frequency means of influence of advertising on the recipient’s consciousness, in particular, imperative forms of the verb, in order to obtain additional tools for the successful mastery of the Russian language by non-native speakers.