Information interaction in the provision of hospitality services in the digital economy concept

The work is devoted to the development of an algorithm for processing arrays of data on consumer preferences and developing an optimal market strategy for offering hospitality services in a competitive business environment. The article discusses the process of implementing digital marketing in the activities of enterprises in the hospitality industry and the impact of using this type of marketing on the process of attracting customers. Various methods of digital marketing are presented, its advantages and disadvantages are revealed. The study revealed how this method of marketing affects the attitude of the target group to the hotel product. Innovative methods of advertising and ways to attract potential customers of the hotel are presented