Information technology and sharing business models - their role in the development of national economies and the world community

The most important factor in the growth of the sharing economy is digital information technology, which has already changed the life of mankind and changed the idea of the availability of services and products. Modern Internet advertising focuses consumers on the sharing of different items. TV advertising is also an element in the formation of consumer demand in the sharing economy, based on the use of digital IT technologies (an example is BlaBlaCar advertising, which at one time flooded the entire information space both on the Internet and on television). Experts are confident that the Sharing economy has a truly gigantic potential, amounting to trillions of dollars. And thus it acts as a significant threat to the traditional economy.