Information technology as an effective method for small business promotion

Today it is difficult to imagine our life without information technology; it has become a fundamental part of people’s life, without which it is impossible to carry out any activity. We consider the possibility of promoting small business through the world store-and-forward network - Internet, which is the most effective method for promotion of any product or service. The article presents an analysis of promoting business in the field of hotel services through the Internet using the example of the guest house "Tangari" and basing on advertising metrics. To determine the competitiveness of the site, we have compared it with other sites. A special scanning service "AdWords.com", which had been developed using the unique algorithms was used for the analysis. Also, we assessed the effectiveness of hotel services promotion through social networks.