Informatization and global "cyberspace"

In this article the modernization of the values of modern individual is consider in the information society. Negative and positive sides of the informatization are exposed for individual and social order. It is demonstrated the interconnection of the environment of «cyberspace» with entrance of an individual to the new groups and, consequently, the changes of their social roles, functions and world view in general as well. The social relationships and interactions are analised in the period of the information domination on the basis of the theories of the classics of sociological thought, also described the problem of the phenomenon of identity for modern society.