The innovations as an effective strategy for the development of the organization in the long term

The article considers the existing approaches to the definition of the concept of "innovation", based on the analysis of which it was possible to systematize the characteristics of innovation. It is proved why at the present stage it is necessary to introduce innovations in the strategy of development of the organization and how it affects its functioning in the long term. The essential and substantial characteristic of the innovative strategy of the enterprise is formulated and its specificity is specified.