Innovative activities of the enterprise and ways to its improve

In this article, the authors studied the individual aspects of the functioning of the enterprise in terms of innovation, the problems associated with the development of this field of activity, as well as the relationship of the development of the innovation component of the organization with competitive market conditions that currently exist. The article also examined the integral component of the innovation activity of an enterprise - the diffusion of innovations. In conclusion, the article presents the conclusions indicating the increase in competitiveness and production efficiency of an enterprise subject to the implementation of a competent innovation policy.