Innovative activity in the field of educational services as a factor of increasing its competitiveness

Modern education is the fastest changing and developing sphere of human activity. Today, the education system is faced with the task of improving the quality and accessibility of education, as well as unlocking the potential of all participants in the pedagogical process, giving them the opportunity to display their natural and creative abilities. But this development is impossible without innovation, without new information and educational technologies. The main purpose of the latest innovative technologies is the preparation and development of students for professional work in an ever-changing world. Thanks to the introduction and use of ICT tools, students will develop the necessary knowledge, skills, and competencies that will be required in their professional activities, and higher education institutions that conduct their activities by introducing and actively applying innovative technologies become competitive, so-called "leading universities" "in the modern market of educational services.