Innovative concepts of modern marketing used in international business

Modern market conditions force manufacturers and sellers to look for new ways to promote their products. The article is devoted to new marketing concepts that have emerged recently and are used in international business. These are the concepts of noname marketing, noomarketing and multi-channel marketing. Despite the difference in concepts in their essence, they are aimed at increasing the efficiency of companies promoting their goods or services. Noname marketing is the promotion of goods from unknown manufacturers. Noomarketing is an idea that can lead to the creation of needs and the distribution of goods aimed at satisfying newly emerging needs. Omnichannel marketing is a complex application of communication channels. The presented concepts appeared very timely and are due to the prevailing conditions in a variety of markets. Noname marketing, noomarketing and omnichannel marketing fit very well into the further genesis of marketing theory. The innovative concepts considered in the article form new, non-standard approaches used by companies when promoting their products. The description of innovative concepts of modern marketing presented in the article is aimed at their use in the practice of domestic companies in various fields of activity. Proposed tactics for building a marketing strategy based on the described innovative concepts.